Question

At Mayflower & Juneberry, a garden supply store, buyers need to keep abreast of the latest landscaping trends and order each seasonâs merchandise in time for it to be on the shelves when customers want it. If customers visit the store and donât find what they want, they will try one of many local competitors or online retailers. The data show that when customers have a good experience elsewhere, they usually donât come back to Mayflower & Juneberry.
1. Which of the following management actions would most motivate these employees?
A. Set easy goals so that buyers can always feel as though they are meeting them.
B. Share customer satisfaction ratings with the sales clerks who have one-on-one contact with customers but do not share this information with the buyers.
C. Give buyers a goal of ordering each seasonâs merchandise by a particular date; then give them daily feedback about what percentage of the upcoming seasonâs merchandise has been ordered.
D. Share quarterly sales results with buyers after the results have been tabulated so buyers know how successful they were.

Answer 1

Give buyers a goal of ordering each season 's merchandise by a particular date, then give them daily feedback about what percentage of the upcoming season 's merchandise has been ordered.

Explanation:

When customers do not find what they are looking for at the store, they usually don't return to the store. They just go to some other store and its highly unlikely that they would further suggest the store to anyone.

Thus, to ensure that the store doesn't lose customers because of this reason, the store should encourage their employees to be aware of the latest development in the field and place orders for the same on a regular, preferably weekly, basis.

This way the likelihood of customers not getting what they require from the store becomes very bleak.

Therefore, Give buyers a goal of ordering each season 's merchandise by a particular date, then give them daily feedback about what percentage of the upcoming season 's merchandise has been ordered.