Question

Nicolas is the channel manager for a scientific equipment manufacturer, Biocompare. He communicates the various shipment sizes and dates with the transportation company that moves the equipment to and from the Biocompare’s warehouse. For example, a neuroscience lab has placed an order of 100 rodent treadmills, and next month a large shipment of rodent treadmills will be ready for warehousing. The communication of dates, orders, timing, expectations, and coordination of schedules is passed up and down the channel through individuals. This is an example of which type of flow in a distribution channel?

Answer 1

Answer: c. information flow

Explanation:

Information flow in the Distribution channel refers to the major movers of information in the channel and the movement of information amongst them. This includes manufacturers, customers, intermediaries and suppliers.

Information transmitted here includes the communication of dates, orders, timing, expectations, and coordination of schedules and other types of information in a company.

In this scenario, Nicholas as manager communicates information to the transport company on the various shipment sizes and dates with the transportation company that moves the equipment to and from the Biocompare’s warehouse. This is information flow.