The mode of persuasion "ethos" appeals to beliefs or ideals of a community and also an authority figure's character or credibility to influence individuals through morals.
In the famous play "Julius Caesar", Mark Anthony changed the opinion of the Romans by making them hate Brutus and the conspirators using "ethos" to put their credibility on the spot with irony and sarcasm when he repeatedly calls them "Honorable Men"; on the other hand he praise Caesar's loyalty to him when he calls him "His faithful friend", making people empathize with his character.
Philip Caputo wanted the romance of war, bayonet charges, and desperate battles against impossible odds during the Vietnam War. hilip Caputo imagined himself charging up a beachhead, like John Wayne in Sands of Iwo Jima (1949), and this led him to join the Marines to fight in Vietnam. Michael Herr commented on the performance of `grunts' when they knew that there was a camera crew nearby and how they imitated the stars of war movies. So powerful were cinematic images of battle that soldiers acted as though they were on the screen according to Herr.
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