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Anna [14]
1 year ago
12

Digby's Elite product Don has an awareness of 72%. Digby's Don product manager for the Elite segment is determined to have more

awareness for Don than Andrews' Elite product Axe. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Don's existing awareness is lost every year. Assuming that Axe's awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Digby's Elite product manager should spend in promotion to earn more awareness than Andrews' Axe product?
Business
1 answer:
Leya [2.2K]1 year ago
7 0

Answer:

$2,000,000

Explanation:

current awareness of Digby's Don = 72%

next year it will decrease to 72% - 1/3 = 48% if the firm does nothing

  • first $1,000,000 adds 22% awareness ⇒ total awareness = 48% + 22% = 70%
  • second $1,000,000 adds 23% awareness ⇒ total awareness = 70% + 23% = 93%
  • third $1,000,000 adds 5% awareness ⇒ total awareness = 93% + 5% = 98%

Don's competition, Axe, has an awareness level of 77% and it should remain the same next year. So, Digby as to spend at least $2,000,000 to earn more awareness than Axe. Don's awareness level will be 93%.

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Roadside Markets has 8.45 percent coupon bonds outstanding that mature in 10.5 years. The bonds pay interest semiannually. What
Anarel [89]

Answer:

Total $1,091.0030

Explanation:

The market value of the bond will be the sum of the present value of the cuopon payment and the maturity date:

present alue of cuopon payment will be calculate as present value of an ordinary annuity:

C \times \frac{1-(1+r)^{-time} }{rate} = PV\\

C 42.25   (1,000 face value x 8.45% /2 payment per year)

time 21 (10 years at 2 payment per year+ 1 payment)

rate 0.036   (here we use the YTM rate /2 because there are 2 payment per year)

42.25 \times \frac{1-(1+0.036)^{-21} }{0.036} = PV\\

PV $615.1803

<u>Then, for the present value at maturity, we calculate the present value of a lump sum</u>

\frac{Maturity}{(1 + rate)^{time} } = PV  

Maturity   1,000.00

time   21.00

rate  0.036

\frac{1000}{(1 + 0.036)^{21} } = PV  

PV   475.82

<u>Finally, we add them both together</u>

PV c $615.1803

PV m  $475.8227

Total $1,091.0030

8 0
2 years ago
Explain why the credit industry wants you to believe that you need a credit score
lora16 [44]

Answer:

Because the credit industry gains a profit from it's users. Credit is a tool, and if used wisely can be beneficial for many people who don't have enough cash to pay for things. Having "good" credit score means that it's easier for you to receive a loan.

4 0
1 year ago
Read 2 more answers
A company had the following purchases and sales during its first year of operations: Purchases Sales January: 10 units at $120 6
Lorico [155]

Answer:

Ending Inventory under LIFO $3,270

Explanation:

\left[\begin{array}{cccc}Month&Purchase&Sales&Remaining\\January&10&-6&4\\February&20&-5&15\\May&15&-9&6\\September&12&-8&1\\November&10&-13&0\\Total&67&-41&26\\\end{array}\right]

First: in LIFO you always start from the bottom line

subtracting the sales figure for each period.

Notice in nomvember the sales are greater than the amount purchased, so we decrease the september units by the diference

\left[\begin{array}{cccc}Month&Units&Cost&Subtotal\\January&4&120&480\\February&15&125&1,875\\May&6&130&780\\September&1&135&135\\November&0&140&0\\Total&26&-&3,270\\\end{array}\right]

3 0
1 year ago
Textbooks, transportation and room and board are all...
Alex777 [14]

Answer:

b. additional costs for attending a college or university.

Explanation:

Textbooks, transportation and room and board are additional costs for attending a college or university.

They aren't included as part of tuition costs.

They are the real costs of attending college.

These costs needs to be considered when choosing a college.

I hope my answer helps you

6 0
1 year ago
Shamas famous restaurants expects to pay a common stock dividend of $1.50 per share next year (d1). dividends are expected to gr
Tpy6a [65]

The company's external equity comes from those funds raised from public issuance of shares or rights. The cost of external equity is the minimum rate of return which the shareholders supply new funds <span>by </span>purchasing<span> new shares to prevent the decline of the market value of the shares. To compute the cost of external equity, we should use this formula:</span> 

Ke<span> = (DIV 1 / Po) + g</span> 

Ke<span> = cost of external equity</span> 

DIV 1 = dividend to be paid next year 

Po = market price of share 

g = growth rate 

In the problem, the estimated dividend to be paid next year is $1.50. The market price is $18.50 and the growth rate is 4%. 

<span>Substituting the given to the formulas, we need to divide $1.50 by $18.50 giving us the result of 8.11% plus the growth rate; this would yield to the result of 12.11% cost of external equity.</span>

8 0
1 year ago
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