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tensa zangetsu [6.8K]
2 years ago
6

Neil Andrews is the marketing manager for the National Basketball Association. Neil analyzes and tracks his marketing campaigns

to determine the best success rate per project for increasing ticket sales. Neil uses an internal KPI to track his marketing campaign success. Which of the following would be an internal KPI Neil would use to track his marketing campaigns?
A. Marketing campaign market share eBook
B. Marketing campaign percentage of fans purchasing Sports Ilustrated magazine
C. Marketing campaign advertiser revenue sales
D. Marketing campaign ROI
Business
1 answer:
Mila [183]2 years ago
5 0

Answer:

Option D

Explanation:

Neil Andrews, communications coordinator for that National Basketball Association. Neil evaluates and monitors its marketing strategies to assess the optimal rate of performance for a campaign to boost ticket prices. The ROI marketing campaign will be an internal KPI Neil used to track its marketing techniques.

Apps that are permitted to be installed on the company network, such as IM software and company computer equipment used mostly for personal purposes on online communities, are two fields that should be handled by organizational security administrators.

Thus, from the above we can conclude that the correct option is D.

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A food worker vomits a few hours before he is scheduled to work, but he feels better in
Mila [183]
It’s B or D i would think but I can’t be for positive.. sorry if it’s wrong
3 0
2 years ago
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IMC is the process of coordinating all activities performed by entities of the distribution channel to make sure that the right
hram777 [196]

Answer:

IMC

a.True

Explanation:

The coordination of all distributive activities is a just part of the integrated marketing communication that is IMC, as it tries to offer seamless consumer experience.  For instance, if  Company XYZ fails to provide the right product in the right place and at the right time for consumers, then the essence of its IMC is lost.

IMC means Integrated Marketing Communication.  It is a marketing communication approach that integrates many components for marketing communication effectiveness.  The foundation component ensures that IMC approach provides the right products in the right place and at the right time for consumers.  IMC also integrates the corporate culture, with a focus on branding and customer satisfaction.

Since IMC aims to increase sales and profits, sharpen the brand's competitive advantage, and achieve brand loyalty, it means that the goals cannot be achieved when Company XYZ's distribution channel offers empty promises by not putting the right XYZ product in the right place and at the right time for consumers.

5 0
2 years ago
Workco must have the following number of workers available during the next three months: month 1, 20; month 2, 16; month 3, 25.
GaryK [48]

Answer:

Total least possibe cost in three months is $4.800 + $2.800 + $4.000 = $11.600

Explanation:

Let us assume that Workco does not have the option to have less number of workers than 20, 16 & 25 in the first, second and third months respectively.

Month 1 : Since there are zero workers at the start, the cost of First month can easily be calculated as cost of hiring 20 workers and salary of 20 workers i.e (20*100)+(20*140) = $4800

Month 2 : Since number of workers required is less than month 1, workco has the option of firing maximum of 4 workers to bring down number of workers to 16. The decision of whether to fire the workers depend on 2 factors :

a) Cost of firing + Cost of hiring - If we see, cost of firing + hiring is ($50 + $100) = $150 which is greater than the salary of worker of $140/month

b) Number of workers required in 3rd Month - It is important to note that the number of workers needed in 3rd month is the highest i.e more than the 1st month also which effectively means that we will have to rehire all the workers fired in month two and then hire 5 more workers (Difference between number of workers in 1st and 3rd month).

Since cost of hiring + firing is more than the salary, it makes sense to not fire any worker in month 2.

Considering the above points, cost in month two is 20*140 = $2800

Month 3 : Nom of workers at the end of month two is 20 and requirement is 25. So Workco will have to hire 5 more workers costing him (5*100)=$500 and then pay salary to 25 workers (25*140)= $3500 taking the total cost in month 3 to $500 + $3500 = $4000

So, total least possibe cost in three months is $4800 + $2800 + $4000 = $11600

7 0
2 years ago
Why do customers have privacy concerns about frequent shopper programs that supermarkets offer, and what can supermarkets do to
Marysya12 [62]
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2 years ago
For the following problem(s), consider these debt strategies being considered by a corporate borrower. Each is intended to provi
natita [175]

Answer:

From the strategies provided, the correct debt strategies that will help a corporate borrower eliminate credit risk are strategy 1 and strategy 2, which are; Strategy #1: Borrow $1,000,000 for three years at a fixed rate of interest of 7%. and Strategy #2: Borrow $1,000,000 for three years at a floating rate of LIBOR + 2%, to be reset annually. The current LIBOR rate is 3.50%.

5 0
2 years ago
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