Answer:
The correct answer is (C) Diagnosis.
Explanation:
The marketing plan is the starting point to successfully implement the business strategies of any business. It is a written document that must contain the objectives, strategies and actions to be performed. It must be developed both strategically and tactically; that is, you must consider the conditions surrounding the business and the details of the execution of the plan.
Within the strategic level, there is the diagnosis. This step is fundamental, as it provides the foundation for the development of a good marketing plan. The diagnosis allows to gather crucial information regarding the initial situation of the business and the market, with which it is possible to anticipate the threats or opportunities provided by external factors.
Answer: External opportunity
Explanation:
External opportunities are legal, political, economical, social, technological, environmental and cultural factors that may benefit an organization. External opportunities are beyond the control the organization.
In the scenario illustrated, the act of terrorism in the United States on 11th September 2001, led to a growth in cruise travel. This is an example of external opportunity as the growth wasn't caused by an internal factor.
This is an example of product differentiation. There are many brands and companies, and each of them fight for the best price while making the best profit. The products are similar, but the only difference are the pricing of the product.
"researchers usually start their investigation by examining some of the rich variety of low-cost and readily available <u>"secondary" </u>data, then collect <u>"primary"</u> data if the needed data don't existing or are dated, inaccurate, incomplete or unreliable."
Primary data will be data that you gather particularly with the end goal of your examination venture. An advantage of primary data is that it is particularly custom fitted to your examination needs. A weakness is that it is costly to acquire.
Secondary data alludes to information which is gathered by somebody who is somebody other than the client. Regular sources of secondary data for sociology incorporate censuses, data gathered by government divisions, hierarchical records and information that was initially gathered for other research purposes.
Answer:
C) supplier selection
Explanation:
The five stages of the business buying decision process are:
- Awareness and recognition: someone at the company identifies the need for a purchase.
- Specification and research: a detailed specification about what product is needed, quantity and technical requirements is elaborated. Using this information you start to search for potential vendors or suppliers that can offer the product.
- Request for proposals: vendors are contacted and you request them to send you their proposals regarding the products that you are looking for.
- Evaluation of proposals: the buying team must evaluate the proposals received form the potential vendors and select the most appropriate one.
- Order and review process: Price ans selling terms are negotiated, he order is placed and finally the products received are controlled to check that they meet the specifications.
