Question

5% of people receiving your email opened it. 1% of people receiving your email click a link. Of those who opened the email, what percent clicked the link?
0%
1%
5%
20%

Answer 1

If we sent 100 emails to friends and only 5 opened it, we would have reached 5% of them.

of the 5 people (5%) who opened the email only 1% clicked on a link, you would have reached 5% of them.

5%

Answer 2

1% of people click the link