answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
yuradex [85]
2 years ago
7

Lisa is a sales manager at a clothing retail store. She has hired you, a recent graduate with a marketing degree with an emphasi

s on marketing information systems. She wants you to analyze big data that the company has gathered on its customers to come up with Ideal Customer Profiles so that the firm can make marketing Investment decisions to attract such customers. Lisa explains that an ideal customer profile is a description of the demographics, psychographies, and behavior of the customers who are most likely to purchase their firm's product. In order to identify the ideal Customers, you must determine the Customer Acquisition Costs, Lifetime Value, Payback Periods, and Customer Retention. You are familiar with these concepts because you learned about them in your marketing classes.You are now ready to calculate the Customer Lifetime Value, which Lisa wants calculated as a forecast of the net profit related to the whole purchase future associated with a customer. It equals the monthly sales to a certain customer, multiplied by the gross profit percentage, multiplied by the number of lifetime months a customer is expected to purchase from a certain store. Using company data, you have determined that the gross profit percentage is 25 percent, or 0.25. The monthly sales to an average customer would be $150 for the first group and $210 for the second group.A. Monthly Sales to a CustomerB. Gross Profit Percentage C. Number of Lifetime Months D. Customer Lifetime Value Over a 240-month period, what is the Customer Lifetime Value for the first group? a. $11,000 b. $9,000 c. $10,000 d. $12,000
Business
1 answer:
just olya [345]2 years ago
5 0

Answer: b. $9,000

Explanation:

The following details are given;

Monthly sales to customer from first group = $150

Gross Profit percentage = 25%

Number of lifetime months = 240 months

Customer Lifetime value for the first group = 150 * 240 * 25%

= $9,000

You might be interested in
Total surplus in a market is equal to a. value to buyers - amount paid by buyers. b. amount received by sellers - costs of selle
Allisa [31]

Answer:

Option (C) is correct.

Explanation:

Total surplus refers to the sum total of producers surplus and consumers surplus. Graphically, it is the area between the demand curve and supply.

Consumers surplus refers to the benefits obtained by the buyers. It is the difference between the consumer's willingness to pay and the actual amount paid for the product.

Producers surplus refers to the benefits obtained by the producers. It is calculated as the difference between the price received by the sellers and the producer's willingness to accept the price.  

The total surplus is the difference between the consumer's willingness to pay for the product and the producer's willingness to accept the price.

3 0
1 year ago
Scenario 13-6 Ziva is an organic lettuce farmer, but she also spends part of her day as a professional organizing consultant. As
Tamiku [17]

Answer:

The correct answer is:

$380 (D.)

Explanation:

The cost of production of a good or service is the amount used up or forfeited in the production of the good or service. In this scenario, from Ziva used 10 hours for farming and because she dedicated 10 hours, if she had been available for her consultancy service which paid her $25 per hour, she would have earned a total of $250 at the end of the 10 hours she used in farming. In addition, she also spend $130 on the seed that she used for planting, which is the direct cost of farming (production). Hence the total amount given up in the farming process will make up the total cost of farming, and this includes; the $250 given up for consultancy, and the $130 spent on seeds, hence, the total cost of production is;

= 250 + 130 = $380

6 0
2 years ago
Armour, Inc., an advertising agency, applies overhead to jobs on the basis of direct professional labor hours. Overhead was esti
Vikki [24]

Answer:

The firm's overhead was $1,000 under-applied

Explanation:

For computing the firm overhead amount, first, we have to compute the predetermined overhead rate. The formula is shown below:

Predetermined overhead rate = (Total estimated manufacturing overhead) ÷ (estimated direct labor-hours)

= $150,000 ÷ 15,000 hours

= $10

Now we have to find the actual overhead which equal to

= Actual direct labor-hours × predetermined overhead rate

= 14,500 hours × $10

= $145,000

So, the firm overhead equals to

= Actual manufacturing overhead - actual overhead

= $146,000 - $145,000

= $1,000 under-applied

5 0
2 years ago
Raktida is the manager a popular Italian Restaurant on Mott Street. She wants to predict her guest counts for the first week of
AfilCa [17]

Answer:

The advantage of recording daily guest counts is that the information is more accurate, and it can help help Raktida to better forecast the number of guests during the current year. It's all about the quality of the information and not just the total data available. Total numbers would have been the same, but the use that could be given to them would be limited. The same applies if instead of weekly guests, the information was for monthly guests. Weekly numbers would be more useful than monthly numbers.

Having daily numbers allows Raktida to forecast a much more accurate serving schedule.

8 0
2 years ago
True or False?<br> Thawing food with a microwave is not acceptable if the food is used right away
Ivahew [28]

That statement is false

Thawing in this context refers to the process of making frozen product into normal temperature so it can be consumed.

There is no difference would occur to your body in consuming the foods soon after thawing or consuming it after a while. You just need to ensure that the food does not become too hot.

5 0
1 year ago
Read 2 more answers
Other questions:
  • Casey is considering taking out a 30-year loan with monthly payments of $205 at an APR of 1.9%, compounded monthly, and this equ
    8·2 answers
  • If a corporation offers 1,000 shares of stock and you buy 300 shares:
    9·1 answer
  • A bank manager wants to learn more about the relationship between the time a customer has to wait to be served and the overall s
    11·1 answer
  • Walthaus Corporation's standard cost sheet is as follows Direct material Direct labor Variable overhead Fixed overhead 4 feet at
    9·1 answer
  • Below are data from the income statement of Brown, Inc: Beginning finished goods inventory $16,000Ending finished goods inventor
    8·1 answer
  • Heather Smith Cosmetics (HSC) manufactures a variety of products and is organized into three divisions (investment centers): soa
    10·1 answer
  • You have received a share of preferred stock that pays an annual dividend of $10. Similar preferred stock issues are yielding 22
    11·1 answer
  • A large furniture and appliance rental business is considering sponsorship options. It has brought together vice-presidents from
    14·1 answer
  • Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What
    10·1 answer
  • Two parcels of land priced at $2,100 per acre were purchased. One parcel was 5 acres in size, and the other was 1 square mile in
    6·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!