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Leviafan [203]
1 year ago
5

Generating ideas often includes brainstorming or brainwriting. These techniques can be an effective way to produce the best idea

s if they are done correctly. Read the scenario, and then identify how the brainstorming or brainwriting process could be improved. Jeanne, a girls’ outdoor adventure leader, created a meeting agenda to address a problem her troop had. Their cookie fundraiser was in trouble: The mint chocolate chip cookies were not selling. Jeanne wanted the girls to come up with new cookie ideas and innovative ways to sell them. The group began the session by yelling out cookie ideas ranging from real mud pies to snickerdoodles in the shape of a bear. It was an amazing session; everyone participated. The group came up with 50 new cookie ideas in less than 12 minutes, but they could remember only a few of them at the end of the meeting. To improve the group’s brainstorming, Jeanne should:_________
a. Use flip-charts and classify ideas
b. Create an agenda
c. Encourage out-of-the-box thinking

Choose whether the following situation represents crowdsourcing, crowd-storming, or crowdfunding. You own a local coffeeshop. Recently, you noticed that customers were doodling on your white paper cups. Intrigued, you set up a contest, and asked your customers to submit their best doodles to you. You chose your favorite doodle, and put it on a reusable cup. This is an example of:

a. Crowd-storming
b. Crowdsourcing
c. Crowdfunding
Business
1 answer:
Lady bird [3.3K]1 year ago
6 0

Answer:

1- a. Use flip-charts and classify ideas.

2) a. Crowd-storming.

Explanation:

1- To improve the group's brainstorm, Jeanne should use flipcharts and classify ideas.

Flipcharts is a whiteboard used as a visual resource, which allows the best visualization of graphics, new ideas, etc., in a dynamic and summarized way, since this visual resource attracts attention, records and helps in the fixing of content and central ideals.

2- The situation represents crowdstorming, which is a marketing strategy used when an organization wants to improve the services and products offered through interaction with groups of employees who can even be consumers, as in the case above.

This strategy helps in better brand positioning, by receiving direct feedbacks from the potential public, which helps in better meeting their wants and needs.

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Answer:

The below additional piece of information is missing from the question:

In its 2018 income statement, what amount of interest expense should Hernandez report from this lease transaction?

The interest expense for 2018 is $150,000

Explanation:

Interest expense for 2018 is the implicit interest 10% multiplied by the difference present value of $1,800,000 minus annual payment of $300,000.

In order to compute the interest expense,the annual payment must be deducted first since the annual payment was made at the start of the year,hence interest is only due on the net amount of $1,500,000($1,800,000-$300,000).

Interest expense=$1,500,000*10%=$150,000

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2 years ago
The IMC channel that has received the greatest increase in aggregate spending recently is ________, or marketing that communicat
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The IMC channel that has received the greatest increase in aggregate spending recently is direct marketing  or marketing that communicates directly with target customers to gener­ate a response or transaction.

<u>Explanation: </u>

Direct Marketing is a promotional strategy based on the distribution to potential customers of a marketing strategy.  

The Systems of distribution used include mail, online and texting. Direct marketing is named because it removes intermediaries, like publicity media, in particular.

Direct marketing focuses instead of media advertising on delivery to individual consumers.   In much direct marketing, the call to action is a common factor.   It is easier to quantify than media advertising that direct marketing is successful.

In a number of direct marketing, the call for action is a special element. You are instructed to respond immediately to the request through a free telephone number, a reply card or a reference in the email advertisement. The recipient must also access the letter. A positive measure of a future purchase is any reply. Personal advertising is often linked to as ads for direct responses.

4 0
2 years ago
Mainstream economic theorizing sees work as a lousy activity that workers tolerate in order to earn income. One way that work is
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Answer:

the correct answer is "opportunity cost".

the opportunity cost here means the cost of the next best opportunity lost because of spending time at work, this could be 8 hours, 10 hours at work, etc.

the underline point here is that when someone works for, lets say, 8 hours, he or she could have done something else that they enjoy and brings value to them and their family.

but since they are working, they can not engage in that activity. because of this, we call it the opportunity cost! simple right?

Explanation:

6 0
2 years ago
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Answer: A. Market Period.

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Explanation:

A.Output and the number of firms are fixed

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B.Plant capacity is flexible. Firms can enter and exit an industry.

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Answer:

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