Question

Identify the correct statement about marketing management. A) It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services. B) It focuses mostly on monitoring the profitability of a company's products and services. C) It focuses solely on attaining an organization's sales goals in an efficient manner. D) It is defined as the field that deals with planning and managing a business at the highest level of corporate hierarchy. E) It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.

Answer 1

Marketing management occurs when at least one party to a potential exchange thinks about ways to get the desired responses from the other parties.

The objective of marketing management is to identify the desires and needs of potential consumers and respond to them, in order to create value for its consumers and profitability for the company.

A current marketing trend is relationship marketing, where companies seek greater interaction with their consumers in order to create greater proximity, value and customer loyalty.

Social media were tools that intensified the relationship between company and consumer, making them more direct and faster, being therefore instruments for companies to create engagement content, to attract and retain consumers, and to be better positioned and competitive in the market.

Therefore, marketing management is essential for a company to be able to identify consumer needs and trends and find ways to satisfy them in order to be successful in the market.

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