Answer:
Probability of the reader preferring Company A's comics, given that the reader is a male -0.14
Step-by-step explanation:
Given : Comic published by Company A =25% ⇒ 
Probability that a comic book reader is male=70% ⇒ 
Probability of a comic book reader in the city being a male, given that the reader prefers Company A's comics= 40% ⇒ 
To find : Probability of the reader preferring Company A's comics, given that the reader is a male =
Solution : Using Bayes' theorem, which state that

where, P(A) and P(B) are probabilities of observing A and B.
P(B/A)= is a conditional probability where event B occur and A is true
P(A/B)= also a conditional probability where event A occur and B is true.
Now, applying Bayes' theorem,




Therefore, Probability of the reader preferring Company A's comics, given that the reader is a male -0.14