Question

Proctor and gamble were not an official sponsor of wimbledon. yet in 2009 almost 25,000 cans of their pringles were distributed to spectators outside the wimbledon all england club. this is an example of?

Answer 1

P&G (Proctor and Gamble) is an American multi-national consumer goods corporation. The strategy to sell their products outside the Wimbledon is example of ambush marketing. In this type of marketing the idea is to connect their product with a particular event in the minds of potential customers, without having to be sponsor of the event (to pay sponsorship expenses).