Question

The space a product occupies in consumers' minds relative to the competition in the stp process and potentially influenced by company communications is best defined by:

Answer 1

STP stands for segmentation, targeting, and positioning. 
The space a product occupies in consumers' minds relative to the competition in the STP process and potentially influenced by company communications is best defined by product positioning. This term describes  the space an offering occupies in consumers' minds on important attributes relative to competitive offerings.

Answer 2

Answer:

The correct answer is:  Positioning.

Explanation:

The STP marketing model (Segmentation, Targeting, and Positioning) has the objective to send influential messages to a target population in order to make them become customers. In the third phase, positioning, the product is placed in the customers' mind strategically by highlighting the good's competitive advantage in difference to competitors.