Question

When the floor rusted through on her old car, kelly knew she had a problem. logically, kelly's next step in the consumer decision process would be to identify her need. search for information about cars. evaluate alternatives. purchase a new car. assess her satisfaction with the car she purchased?

Answer 1

Kelly’s next step is to search for information about cars. Since she needs to make a decision on which vehicle she should purchase next, it is important for her to complete her research on which is the best fit for her. The consumer decision-making process is a five step process in which different companies and in this case, car manufacturers will promote their product in a way that makes them needed. The five steps Kelly will go through in the process are need for recognition, information search, evaluations and alternatives, purchase and post-purchase behavior.

Answer 2

To search for information about cars would be Kelly’s next step in the consumer decision process. The consumer decision-making process is composed of five steps that can be a guide for marketers to understand and communicate effectively to consumers. These steps are following:
1.Need recognition
2.Information search
3.Evaluations of alternatives
4.Purchase
5.Post-purchase behavior.