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2 years ago

The combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service is called

1 answer:

Montano1993 [528]2 years ago

6 0

<span>The combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service is called total product offer also known as a value package.

When a consumer evaluates something before they purchase, they want to make sure they are getting everything out of the item. It needs to fit their wants and needs and by evaluating the item consumers ac accurately decide if it is the right good or service for them.
</span>

You might be interested in

Which two of the four cs of credit have to do with earning potential and available cash?

Natali5045456 [20]

The four 'Cs' of credit are : Character, Capacity or Cashflow, Capital and Conditions.

Out of the 4 'Cs' of credit, the two 'Cs' that deal with the earning potential and available cash are 'Capacity' and 'Capital'.

Capacity: It is the assessment the of the ability of any business to pay bills and maintain the cash flow. It contains in it the debt structure of the firm and the unused credit.

Capital: It is the assessment, if a company has the ability to pay back its creditors by the help of its financial resources or available cash.

7 0

2 years ago

As the VP of Global Marketing, what business objective do you want Holden Evan to achieve in Tuatara? Any choice will bring its

Vlada [557]

Answer:

The business objective that I want Holden Evan to achieve in Tuatara is to sell their products throughout the Tuatara territory.

Explanation:

As the VP of Global Marketing, the business objective that i want Holden Evan to achieve in Tuatara is to sell their products throughout the Tuatara territory reason been that Holden Evan is a multinational corporation that deal in selling of beauty products as well as other consumer goods and since Tuatara is an emerging market for consumer products, this means that Holden Evan’s main aim and objective in Tuatara territory should be to manufacture and sell their products throughout the Tuatara territory.

8 0

2 years ago

Which 3 features should you suggest to your clients to build their brand recognition? a) Get choosy with your fonts and use a fo

gulaghasi [49]

Answer:

a) Get choosy with your fonts and use a font type that matches the company's branding scheme

b) Add a company logo to customer sales forms Use the standard template with no customization

c) Add a splash of color that matches the company's branding scheme

Explanation:

Brand recognition refers to the recognition of the company brand by identifying with the product tag line, logo, advertising, packaging, etc

It could be identified with the help of audio and video clip so that the people could aware of it

Now for building the brand recognition, the following attributes needed

1. Selection of font that matches with the branding

2. Added a logo also the standard template is required

3. Add color splashes

7 0

2 years ago

An appliance dealer must decide how many (if any) new microwave ovens to order for next month. The ovens cost $220 and sell for

Vlada [557]

Answer:

Explanation:

Order 0: we have unsold items for which the return is -25

return is -25*(.4*1+.2*2+.1*3) = -25*1.1 = $-27.50

Order 1: we have to sell at a discount if no orders, otherwise sell 1, and unsold items if demand 2 or 3

return is .3*(1/2*300-220) + (1-.3)*(300-220) + -.25*(.2*1+.1*2) = .3*-70+.7*80+-25*(.4) =

-21 + 56 - 10 = $25

Order 2: we have to sell at a discount if 0 or 1 orders, sell 1 or 2, and unsold items if demand 3

return is (.3*2+.4*1)*(1/2*300-220)+(.4*1+(.2+.1)*2)*(300-220)+-25*.1 =1*-70+1*80-25*.1 =

-70 + 80 - 2.5 = $7.50

Order 3:

return is (.3*3+.4*2+.2*1)*(1/2*300-220)+(.4*1+.2*2+.1*3)*(300-220) = 1.9*-70 + 1.1*80 =

-133 + 88 = -$45

Order 1, with a return of $25, as this is the highest return.

b) If we had a perfect information, we would never pay a penalty for underordering or suffer a discounted return from over-ordering

(.4*1+.2*2+.1*3)*(300-220) = 1.1*80 = $88

Then, the value of perfect information is $88 - $25 = $63

c) P(D=0|F) = P(F|D=0)*P(D=0)/(P(F|D=0)*P(D=0)+P(F|D=1)*P(D=1)+P(F|D=2)*P(D=2)+P(F|D=3)*P(D=3))=

.1*.3/(.1*.3+.2*.4+.3*.2+.9*.1)=.03/.26 = 3/26

P(D=1|F) = P(F|D=1)*P(D=1)/(P(F|D=0)*P(D=0)+P(F|D=1)*P(D=1)+P(F|D=2)*P(D=2)+P(F|D=3)*P(D=3))=

.2.4/(.1*.3+.2*.4+.3*.2+.9*.1)=.08/.26 = 4/13

P(D=2|F) = P(F|D=2)*P(D=2)/(P(F|D=0)*P(D=0)+P(F|D=1)*P(D=1)+P(F|D=2)*P(D=2)+P(F|D=3)*P(D=3))=

.3*.2/(.1*.3+.2*.4+.3*.2+.9*.1)=.06/.26 = 3/13

P(D=3|F) = P(F|D=3)*P(D=3)/(P(F|D=0)*P(D=0)+P(F|D=1)*P(D=1)+P(F|D=2)*P(D=2)+P(F|D=3)*P(D=3))=

.9*.1/(.1*.3+.2*.4+.3*.2+.9*.1)=.09/.26 = 9/26

P(D=0|U) = P(U|D=0)*P(0)/(P(U|D=0)*P(D=0)+P(U|D=1)*P(D=1)+P(U|D=2)*P(D=2)+P(U|D=3)*P(D=3))=

.8*.3/(.8*.3+.3*.4+.1*.2+.1*.1)=.24/.39 = 8/13

P(D=1|U) = P(U|D=1)*P(1)/(P(U|D=0)*P(D=0)+P(U|D=1)*P(D=1)+P(U|D=2)*P(D=2)+P(U|D=3)*P(D=3))=

.3*.4/(.8*.3+.3*.4+.1*.2+.1*.1)=.12/.39 = 4/13

P(D=2|U) = P(U|D=`)*P(`)/(P(U|D=0)*P(D=0)+P(U|D=1)*P(D=1)+P(U|D=2)*P(D=2)+P(U|D=3)*P(D=3))=

.1*.2/(.8*.3+.3*.4+.1*.2+.1*.1)=.02/.39 = 2/39

P(D=3|U) = P(U|D=3)*P(3)/(P(U|D=0)*P(D=0)+P(U|D=1)*P(D=1)+P(U|D=2)*P(D=2)+P(U|D=3)*P(D=3))=

.1*.1/(.8*.3+.3*.4+.1*.2+.1*.1)=.01/.39 = 1/39

P(N|D=0 = 1-.1-.8 = .1

P(N|D=1) = 1 - .2 - .3 = .5

P(N|D=2) = 1 - .3 - .1 = .6

P(N|D=3) = 1 - .9 - .1 = 0

P(D=0|N) = P(N|D=0)*P(D=0)/(P(N|D=0)*P(D=0)+P(N|D=1)*P(D=1)+P(N|D=2)*P(D=2)+P(N|D=3)*P(D=3))=.1*.3/(.1*.3+.5*.4+.6*.2+.0*.1)= .03/.35 = 3/35

P(D=1|N) = P(N|D=1)*P(D=0)/(P(N|D=0)*P(D=0)+P(N|D=1)*P(D=1)+P(N|D=2)*P(D=2)+P(N|D=3)*P(D=3))= .5*.4/(.1*.3+.5*.4+.6*.2+.0*.1)= .20/.35 = 4/7

P(D=2|N) = P(N|D=2)*P(D=2)/(P(N|D=0)*P(D=0)+P(N|D=1)*P(D=1)+P(N|D=2)*P(D=2)+P(N|D=3)*P(D=3))= .6*.2/(.1*.3+.5*.4+.6*.2+.0*.1)= .12/.35 = 12/35

P(D=3|N) = 0

If the result of the survey is an F, we have

P(D=0|F) = 3/26

P(D=1|F) = 4/13

P(D=2|F) = 3/13

P(D=3|F) = 9/26

If the order is 0, the return is -25*(1*4/13+2*3/13+3*9/26) = -25*47/26 = -1175/26 = -$45.19

If the order is 1, the return is 3/26*-70+(1-3/26)*80+-25*(1*3/13+2*9/26) = 515/13 = $39.62

If the order is 2, the return is (3/26*2+4/13)*-70+(1*4/13+2*(3/13+9/26))*80 + -25*9/26 =

1835/26 = $70.58

If the order is 3, the return is (3/26*3+4/13*2+3/13)*-70+(1*4/13+2*3/13+3*9/26)*80 =

795/13 = $61.15

We should order 2.

P(D=0|U) = 8/13

P(D=1|U) = 4/13

P(D=2|U) = 2/39

P(D=3|U) = 1/39

If we order 0, the return is (4/13*1+2/39*2+1/39*3)*-25 = -475/39 = -$12.18

If the order is 1, the return is 8/13*-70+(1-8/13)*80+-25*(1*2/39+2*1/39) =-580/39= -14.87

If the order is 2, the return is (8/13*2+4/13)*-70+(1*4/13+2*(2/39+1/39))*80 + -25*1/39 =

-2785/39= -$71.41

If the order is 3, the return is (8/13*3+4/13*2+2/39*1)*-70+(1*4/13+2*2/39+3*1/39)*80 =

-1780/13 = -$136.92

Order 0

P(D=0|N) = 3/35

P(D=1|N) = 4/7

P(D=2|N) = 12/35

P(D=3|N) = 0

If we order 0, the return is (4/7*1+12/35*2)*-25 = -220/7 = -$31.43

If the order is 1, the return is 3/35*-70+(1-3/35)*80+-25*(1*12/35) = 410/7 = $58.57

If the order is 2, the return is (3/35*2+4/7)*-70+(1*4/7+2*12/35)*80 = 340/7 = $48.57

We don't order 3, as the probability of 3 is 0

we order 1

We order 2 if there is an F, 0 if there is an N, and 1 if there is a U.

d) P(F) = .26

P(N) = .39

P(U) = .35

Then, the expected return is .26*1835/26 +-475/39*.39 + 410/7*.35 = $34.10

Since we make $25 if we just take 1, we should pay up to $34.10-$25 = $9.10 for the survey.

5 0

2 years ago

________ reject most traditional advertising and use multiple sources—traditional media, the Internet, product-rating magazines,

ser-zykov [4K]

Answer:

Proactive consumers

Explanation:

Proactive means acting in advance to deal with an unexpected change or difficulty in the future.

Proactive consumers refers a group of consumers who are an intrinsic part of the creative process of developing a product. They are the active consumers. They are not a part of the passive consumers where industry dumps consumer goods.

Proactive consumers are part of the production and marketing process of a product. They make research on how a product can be improved on.

Proactive consumers reject most traditional advertising and use multiple sources—traditional media, the Internet, product-rating magazines, recommendations from friends in-the-know—to not only research a product, but to negotiate price and other benefits.

3 0

2 years ago