Question

to what degree do you think the creativity of the firm is a function of the creativity of individuals, versus the structure, routines, incentives, and culture of the firm? can you give an example of a firm that does a particularly good job at nurturing and leveraging the creativity of its individuals?

Answer 1

Any job that requires you to sell stuff. let's say, as a candy boy, you get trained for a few minutes. then tossed into the sea of people to sell chocolate. your supervisor does not expect you to adapt a robotic tone but instead encourages developing your own charismatic style to help you sell more. if you were to continue with this job you would eventually come up with your own way to captivate an audience and sell as many chocolates as you want.