Question

For many years, Kellogg's Frosted Flakes, a ready-to-eat breakfast cereal, was perceived as a cereal for children. Tony the Tiger, a cartoon character, extolled Frosted Flakes, and advertisements depicted children enjoying the product with Tony in competitive situations. Recently, in response to declining sales of Frosted Flakes, the cereal maker has adopted a new series of advertisements that show adults admitting that they enjoy Frosted Flakes, too. Kellogg's is attempting to

Answer 1

Hello there!

Your question asks what Kellogg's is attempting to do.

Answer: Reposition its product

The reason why "reposition its product" is the correct answer because Kellogg's is trying to reposition their product in order to make sales. Frosted Flakes was a big time thing for kids, due to the fact that advertisements involved children since Kellogg's target audience were children. Frosted Flakes were pretty much meant for children. Since the product was meant for children, Kellogg's left the people that actually buy the cereal--adults--out of the scene.

Kellogg's releasing advertisements of adults saying how much they loved Frosted Flakes allows viewers to have a thought of going to the store and getting some Frosted Flakes. With the advertisement, they're also trying to target adults because there are a lot of adults in this world, and if they can get adults to buy their product, then their sales will go big. Their goal for the advertisement is to get more sales for the Frosted Flakes product, and they're doing this by having a target audience of adults.

I hope this helps!

Best regards, MasterInvestor