Question

Kerry Cottage carries authentic Irish gifts and clothing. The company uses a good deal of television advertising and sales promotion activities to attract consumers to retail shops in search of its brand. What strategy is Kerry Cottage utilizing?

Answer 1

Answer: the strategy is called pull.

Explanation:

The primary difference between push and pull marketing lies in how consumers are approached. In push marketing, the idea is to promote products by pushing them onto people. On the other hand, in pull marketing, the idea is to establish loyalty drawing consumers to the products with advertising and sales promotion activities.