Question

A product manager is eager to develop a new product idea. To gain approval to do so, the product manager orders the research team to survey a small group of customers that have been briefed on the product concept already and who reacted favorably to it. This type of research effort is known as _____(A) sugging.(B) advocacy research.(C) product research.(D) consumer research.(E) focus group research.

Answer 1

Answer:

The correct option is (B)

Explanation:

Advocacy research is conducted with the aim to provide evidence that supports a particular idea or cause. In this case, product manager has the intention to get his new idea approved. For that, he gets the research done already known population who have been briefed about the idea and are expected to provide positive feedback. This is an example of advocacy research.

Sugging is just pretending to conduct a research but the main aim is to sell the product. So this option is incorrect.

Other options are incorrect as they focus on deriving the outcome but advocacy research focus on just supporting the outcome.