The IMC channel that has received the greatest increase in aggregate spending recently is direct marketing or marketing that communicates directly with target customers to generate a response or transaction.
<u>Explanation:
</u>
Direct Marketing is a promotional strategy based on the distribution to potential customers of a marketing strategy.
The Systems of distribution used include mail, online and texting. Direct marketing is named because it removes intermediaries, like publicity media, in particular.
Direct marketing focuses instead of media advertising on delivery to individual consumers.
In much direct marketing, the call to action is a common factor.
It is easier to quantify than media advertising that direct marketing is successful.
In a number of direct marketing, the call for action is a special element. You are instructed to respond immediately to the request through a free telephone number, a reply card or a reference in the email advertisement. The recipient must also access the letter. A positive measure of a future purchase is any reply. Personal advertising is often linked to as ads for direct responses.
Answer:
Revenue - March = $160
Explanation:
The accrual principle in accounting states that the revenues for a period should match the expenses for that particular period and any revenue or expense should be recorded in the period to which it relates to. This means that the upfront fee received by Fit Co. is a liability and should not be recorded as a revenue until it is earned. So, by providing two sessions in the month of March, Fit Co. has earned revenue for 2 sessions out of the twelve. Thus, at the end of March, Fit Co. should record a revenue of,
Revenue - march = 960 * 2/12 = $160
If Ray earns $900 a week and deductions are 28% Ray's take home pay is:
$648 a week
If we assume that the deductions of 28% are taken out of the $900 weekly we will multiply 900 by 0.28 = 252. Then subtract 252 which is the deduction amount from the 900 and we end up with take home pay of $648.
Answer:
Explanation:
interest rates on a three-year bond =(int in year1+int in year2+int in year3)/n = (3+4.5+6)/3 =4.8%
interest rates on a six-year bond = (3%+4.5%+6% +7.5%+ 9%+ 10.5%)/6 = 7.35%
interest rates on a nine-year bond = (3%+4.5%+ 6%+ 7.5%+ 9%+ 10.5%+ 13%+ 14.5%+16%)/9 =10.23%
So, int rate on a 3 year bond is 4.8%; on a 6 year bond is 7.35%; on a 9 year bond 10.23%
Answer:
Correct answer is A.
<u>Holly's basis is $98,000</u>
<u>Recognized Gain is $4,000</u>
Explanation:
Holly's basis = Carryover basis = $98,000
Recognized gain = Sale value - Basis
= $102,000 - $98,000
= $4,000
