Psychological influences are internal factors that impact a consumer’s buying decision process. More specifically, ___________
is one type of psychological influence wherein the consumer has a tendency to twist or change information received to fit their own personal feelings or beliefs.
<u>Selective distortion</u> is one type of psychological influence wherein the consumer has a tendency to twist or change information received to fit their own personal feelings or beliefs.
In selective distortion, the consumer decides to accept factors that would coincide with his personal preference whereas ignore information that would contradict with his beliefs and personal feelings. By this method, he manipulates around the product to fit his personal comfort level.
Explanation: In simple words, selective distortion refers to the tendency of individuals to interpret information in such a way that it supports the believes they already have regarding a subject.
Under this tendency the individuals try to change or twist the information as per their need and reasons to make it mean as per their perspective.
Thus, from the above we can conclude that the correct answer is selective distortion.
The equal dignity rule requires that all contract that would normally fall under the statute of fraud and need writing if negotiated by the principal must be in writing even if negotiated by an agent.
