Question

If Huy Fong were to introduce a new milder version of its renowned Sriracha hot chili sauce to satisfy customers who think the current product is too spicy and the original product is kept in the product mix, this would represent a _______. a.product differentiation b.product modification c.line extension d.quality modification e.brand extension Huy Fong uses peppers that are ground within six hours of being picked to ensure their freshness, and David Tran, creator of the sauce, says, "We do the fresh one, the best one, the cheapest one." He clearly believes these attributes make his product stand out in a crowded market. Which of the following terms is used to describe the process of creating and designing products so customers perceive them as different from competing products? a.Product design b.Line extension c.Customer service d.Product differentiation e.Product modification

Answer 1

Answer:

Letter b is correct. Line extension

Explanation:

This question is an example of product line extension. When the company decides to incorporate some version of a product to please new customers and keep the old product in the product mix, it is using the strategy of extending the product line. This is one way an organization uses to position the brand in new markets, which benefits in attracting new customers and gaining competitiveness.