Question

The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
A) consistency
B) depth
C) width
D) length
E) composition

Answer 1

Answer:

The correct answer is letter "A": consistency.

Explanation:

Consistency implies the relationship among products within a product mix. As long as there is less variation more consistent will be the product mix. The consistency relates products with each other in terms of end-use, production requirements, and distribution channels mainly.