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Blizzard [7]
2 years ago
15

The Southside Sweetery has a loyal following. When it recently moved from its longtime storefront to a famous resort area, it to

ok a big risk. However, the owners were confident that its unique candies, cookies, and pastries would win customer raves. Fortunately, one of the members of the family business was convinced the sweet shop needed to stay in touch with its customers. Southside collects names and email addresses of its customers and maintains a presence on a few social media sites in order to send messages about promotions and coupons to valued customers. Marketing professionals refer to this strategy as
Business
1 answer:
Mrac [35]2 years ago
7 0

Answer:

c) Customer relationship management.

Explanation:

Customer relationship management is the act of maintaining and curating a good relationship with the client. This branch of management focuses on customer retention rather than customer acquisition. Customer relationship managers make sure that customers stay with the company after they become acquired.

In this example, the sweetery made an effort to maintain the relationship with their loyal customers - sending them coupons via social media.

You might be interested in
Which of the following is a macro factor underlying the trend toward greater globalization?A. increase in diversity in consumer
Alex

Answer:

The correct answer is Option C (dramatic developments in information processing and other technologies)

Explanation:

Globalization caused by several factors, example are improved markets, transportation, policies and cultures, improved technology, can be explained as the process by which different parts of the world are connected due to the spread of ideas, people, technology, goods. Types of globalization are: Economic globalization, political globalization, and cultural globalization.

Factors underlying the trend toward greater globalization are micro level  (individual) and macro level (society). Macro factors include, barriers to distribution of good and services among countries, and technological change, which is very important as it greatly affects globalization.

Dramatic developments in information processing and other technologies makes it easier to communicate and share information in order to conduct business internationally, and do other greater things too.

5 0
2 years ago
NoFly Corporation sells three different models of a mosquito "zapper." Model A12 sells for $60 and has variable costs of $43. Mo
Lunna [17]

Answer:

Instructions are below.

Explanation:

Giving the following information:

Model A12:

selling price=  $60

variable cost= $43

Model B22:

selling price= $111

variable costs= $79

Model C124:

selling price= $402

variable costs= $309.

Sales mix:

A12= 60%

B22= 27%

C124= 13%.

Fixed costs= $225,789

First, we need to calculate the break-even point in units for the company as a whole:

Break-even point (units)= Total fixed costs / Weighted average contribution margin ratio

Weighted average contribution margin ratio= (weighted average selling price - weighted average unitary variable cost)

Weighted average contribution margin ratio= (0.6*60 + 0.27*111 + 0.13*402) - (0.6*43 + 0.27*79 + 0.13*309)

Weighted average contribution margin ratio= 30.93

Break-even point (units)= 225,789/30.93

Break-even point (units)= 7,300 units

Now, for each product:

Sales mix:

A12= 0.6*7,300= 4,380

B22= 0.27*7,300= 1,971

C124= 0.13*7,300= 949

5 0
2 years ago
Colgate reported Diluted EPS of $2.38 in accordance with GAAP. How much higher would EPS be if Colgate ignored the impact of res
Lisa [10]

Answer:

EPS will be higher than $2.38

Explanation:

The Earnings per share is the value available to stockholders of the company after the deduction of all the expense and taxes. Restructuring expense are one time expense and they are reported as other operating expenses in the Income Statement. The inclusion of restructuring and other one-time charges in the Income Statement results in lower Earnings before Tax and ultimately reduced net profit. If these cost are excluded the Earning will rise which will give rise to EPS of the company.

7 0
1 year ago
A professional office center is purchased for $475,000. The land value is 20% of the total acquisition cost. What is the annual
Vika [28.1K]

Answer:

$9,744

Explanation:

In the case of the annual  IRS depreciation deduction, the time period for each category assets are different. Like for commercial real estate, the time period is 39 years, for residential real estate, it would be 27.5 years.

The computation is shown below:

= (Purchase value of professional office center × remaining percentage) ÷ (applicable time period)

= ($475,000 × 80%) ÷ (39 years)

= ($380,000) ÷ (39 years)

= $9,744

3 0
2 years ago
Teams can fail because of tasks team members do (or fail to do), as well as tasks that managers do (or fail to do). Which of the
nadya68 [22]

Answer:

Wrong failure to form trusting relationships with all members of the team

5 0
2 years ago
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