Answer:
When Terry fed her dog, she noticed that only one can of Alpo Beef Chunk Dinner remained. Since it was the only kind her aging dog ate, she stopped at the supermarket and bought a case of Alpo Beef Chunk Dinner dog food. She used habitual decision making process to replenish her stock of can.
Explanation:
As we have seen that Terry feeds her dog with only Alpo Beef Chunk, she don't consider any other option, product and brand, therefore, she needs very less search and almost no evaluation of any other option available in this product category. In this kind of decision making consumers needs very less information about the product because they know what they are going to purchase and they are very less bothered about the other options. Consumers feel almost no frustration in searching for the information and looking into the shelves for the other brands, they just go straight to the racks and pick their products up. Consumers saves their time by using this kind of decision making. In this kind of decision making, human brain form certain patterns, develop habits and therefore, saves energy.
Answer: Users.
Explanation:
There are 7 positions in the Buyer Decision Process which includes the Initiators, the buyers, decision makers, influencers, Users and Gatekeepers.
The Users are the finally people who actually use the product and their opinion matters. They are usually consulted on how to make a product better in the post-evaluation process.
Kate as a sales representative arranged to meet students and got their feedback on textbooks with the aim of using their feedback to make their textbooks better. This would signify that the students play a USER role in the buying centre and their opinion is being used to learn to make a product better. Also, the company sells textbooks and textbooks are usually for students.
Answer: $16,925.90 increase
Explanation:
Company already has the excess capacity to handle this order so the fixed costs will not be included as they would have already been incurred.
Cost of manufacturing the trees would be:
= Variable cost + Fixed cost
= ((51.61 + 3.80 + 1.00 + 8.26 for white tree) * 230 trees) + 5,000 for molds
= (64.67 * 230) + 5,000
= $19,874.10
Incremental revenue = 230 trees * 160
= $36,800
Incremental operating income = 36,800 - 19,874.1
= $16,925.90 increase
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<em>Note: Options might be for a variant of this question. </em>
Answer:
d. Sales allowance.
Explanation:
Gershwin Wallcovering Inc. shipped the wrong shade of paint to a customer. The customer agreed to keep the paint upon being offered a 15% price reduction. The price reduction is an example of sales allowance. Sales allowance can be defined as the reduction or decrease in the price, charging less to the customer due to some negligence of the seller, issues with product, late delivery, delayed delivery, or wrong price tag and incorrect price charged. Sales allowance is being created when the buyer has been sent the bill, but before he or she pays for it. Same is the case which can be seen here in this case where Gershwin Wallcovering Inc. has shipped the wrong shade of paint to a customer and had to offer the sales allowance.
