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joja [24]
2 years ago
6

Among the segmentation variables related to purchase behavior is consumers' share of wallet. This term refers to the Select one:

a. money that a consumer spends with one firm as a share of all the money that the consumer spends in that category O b. total amount of money that a consumer spends as a share of that consumer's yearly expenditures. O c. money that a consumer spends with one firm as a share of that consumer's discretionary income. O d. money that a consumer spends with a representative firm as a share of all the money spent by similar
Business
2 answers:
KATRIN_1 [288]2 years ago
7 0

Answer:

a. money that a consumer spends with one firm as a share of all the money that the consumer spends in that category.

Explanation:

A customer normally shares his spending among different retail outlets. The concept of customer wallet is a measure of spending on one particular brand compared to all spendings in a category.

This will help businesses know how much customers are pending with them in comparism with what they are spending on competitor's goods. Insights can be used to strategize on how to increase customer's share of wallet.

Flura [38]2 years ago
7 0

Answer:

The correct answer is letter "A": money that a consumer spends with one firm as a share of all the money that the consumer spends in that category.

Explanation:

Share of wallet refers to the money a consumer spends with the product or service of one company instead of using it with competitors. Some companies' marketing departments focus on retaining those consumers rather than acquiring new wit the purpose of promoting brand loyalty. Some firms even start offering complementary products targeted to their existing consumers.

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Dmitrij [34]
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5 0
2 years ago
If you put $700 in a savings account with a 10% nominal rate of interest compounded monthly, what will the investment be worth i
aksik [14]
<span>To find the compound interest of an investment you have to use this formula, A = P(1 + r/n)^nt, where A is the total amount you have after the investment period, P is the amount you invest or the amount you put in, r is the rate of the of the compound interest in this case 10%, n is the amount of time the interest will be compounded for example, 4 months a year(quarterly) or 6 months a year(semi annually), and t is the amount of time you invest in years. So in this case you are going to substitute everything in the formula with their given value. So P = $700, r = 10%, n = 21 (because it is the number of months we invest for), and t = 2 years (because 21 months fit perfectly in 2 years, and t must always be in years). The resulting formula will be A = $700(1 + 0.1/21)^(21 x 2), which will give you an answer of $855 rounded to the nearest dollar.</span>
8 0
2 years ago
REI has a 100% satisfaction guarantee on its items. It allows customers to return products up to one year after purchase. This i
Vanyuwa [196]

Answer: risk

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REI utilises this option in an effort to reduce costs attributed to risk. For customers, this is a powerful tool as they are allowed to try the product, while knowing that if they don't like it then they can return it for a full refund. For REI, it increases customer trust as it allows customers to believe that the product is worth the sales price. It also reduces risk as REI is able to test the product out to actual customers and get a feel for if they like it, and what can be improved if needed.

3 0
2 years ago
Darby's company reported net income after taxes of $2,000,000, on sales of $225 million. her boss asked her to calculate the ear
Viefleur [7K]
Darby's correct response is $0.045 per share.
Because we can calculate earnings per share by taking net income after taxes and then dividing it by the total number of common shares that are issued.
Income after taxes = <span>$2,000,000
shares = $44,000,000
Earnings per share = $2,000,000 / $44,000,000
=$2/$44
=$0.045</span>
3 0
2 years ago
A few days before the end of the term of a two-year NDA (non-disclosure agreement) he signed with a startup company related to a
Tom [10]

Answer:

Explanation:

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5 0
2 years ago
Read 2 more answers
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