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aksik [14]
2 years ago
11

The author argues that Coca-Cola and General Motors sponsor sports for reasons that go beyond the desire to boost short-term sal

es. He says they are interested in using sports to deliver cultural messages.
What are these messages, and why are they interested in delivering them?
Business
1 answer:
kicyunya [14]2 years ago
7 0

Explanation:

Coca-Cola and General Motors are outstanding examples of using sponsorship as an effective tool to use sports to deliver cultural messages through their promotional activities sponsoring many small, regional sports teams and cultural events all around the world at schools, which goes far deeper than simply juxtaposing  logos in return for investment. They have a strong history of investing their resources to create events that bring the spirit of sports to cities around the world, and support athletes and teams, connecting with teens in an interesting and fun way, so they can use their power as a brand to encourage participation in sports.

These companies are committed to providing social value through its sponsorships strategy to be measured on a much broader level that includes the positive social impact it makes and the brand associations that it brings.

You might be interested in
An oil company has agreed to buy oil from Russia at 1,800 Rubles per barrel. Have it shipped to Amsterdam by a Norwegian shippin
snow_tiger [21]

Answer:

Landing cost = 56.49 dollars per barrel.

Explanation:

Buying Cost of oil barrel = 1,800 Rubles, which is equal to 27.50 USD per barrel.

Shipping Cost = 20 Krones, which is equal to 2.35 USD per barrel.

Refining Cost = 20 Euros, which is equal to 22.82 USD per barrel.

Transportation Cost = 200 Philippine peso, which is equal to 3.82 USD per barrel.

Therefore, to find landing cost of the above mentioned transaction = 27.50 + 2.35 + 22.82 + 3.82 = 56.49 USD per barrel.

3 0
2 years ago
Joe and Debra are deeply interested in the well-being of the cocoa farmers they buy from. Imagine that they were thinking about
3241004551 [841]

Answer:

The correct answers are letters "B" and "D".

Explanation:

The global service system of Theo Chocolate provides a great opportunity for some of its staff to get a <em>deeper insight into how the company's different markets work</em>. Operations in different regions include coping with different cultures which also include talking about different people and consumer patterns. Thus, all this information can be collected by the employees who are sent for one year to work in those regions.

Furthermore, chances of <em>diversification chances may appear in spotting the opportunities</em> of Theo Chocolate in foreign markets. The organization must ensure that the members sent for the exchange experience are well trained to get the most out of the global service program.

7 0
1 year ago
Read 2 more answers
Abburi Company's manufacturing overhead is 60% of its total conversion costs. If direct labor is $52,000 and if direct materials
satela [25.4K]

Answer:

The correct answer is C.

Explanation:

Giving the following information:

Abburi Company's manufacturing overhead is 60% of its total conversion costs. Direct labor is $52,000.

We know that the conversion cost formula is:

Conversion cost= direct labor + manufacturing overhead

We need to use a rule of three:

60% = 52,000

100% = x

x= 1*52,000/0.6= 86,667

Now we can calculate overhead:

86,667= 52,000 + overhead

overhead= 34,667

4 0
2 years ago
ABC Company is unloading coal from a barge on the Mississippi River. The barge contains 1,760 tons of coal. The coal is shoveled
Naily [24]

Answer:

The answer is: 5 hours 20 minutes; 4 Trucks

Explanation:

Each truck has a 16 minute window to pick up and dump the coal. This process can be observed as an assembly line where each stage of production is the stages of coal transport. When Truck A is travelling to the dump site, Truck B can be loading the coal. When Truck B is travelling to the dump site and Truck A is dumping the coal, Truck C would be loading the coal. When Truck A is travelling to the loading area, Truck B dumping the coal and Truck C travelling to the dump site, Truck D would be loading the coal. Once Truck A gets to the loading area, Truck D would be on its way to the dump site and so on. In each 16 minute window 88 tons of coal (22 tons * 4) is picked up and dumped, that is, 22 tons every 4 minutes. Given that there are 1, 760 tons of coal, the total time taken to dump all the coal is equal to 320 minutes:

88 tons = 16 minutes (22 tons dumped every 4 minutes)

1, 760 tons = (1760 tons * 16)/88 tons = 320 minutes

320 minutes/ 60 minutes = 5 hours 20 minutes

6 0
1 year ago
Leftie Corporation has provided the following contribution format income statement. The following information is within the rele
strojnjashka [21]

Answer:

22.2%

Explanation:

The computation of the estimated percent increase in net operating income is shown below:

The degree of operating leverage is

= Contribution margin ÷ net operating income

= $30,000 ÷ $13,500

= 2.22%

Now if it increased by 10%

So, the percentage increase in

= 2.22% × 10

= 22.2%

Hence, the estimated percentage increase in net operating income is 22.2%

3 0
2 years ago
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