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Licemer1 [7]
2 years ago
11

10. Veda Inc., a manufacturer of cosmetics, offers two product lines, each catering to a distinct segment. Its most popular bran

d, Alo, targets women who want makeup that will last at least ten hours after application. With its brand Amo the company targets a niche market of women who are looking for makeup with anti-ageing properties. What type of segmentation is Veda Inc. using
Business
1 answer:
Mama L [17]2 years ago
4 0

Answer:

The type of segmentation  Veda Inc. is using is called Psychographic segmentation.

Explanation:

Market segmentation is the process of dividing a target market into smaller, more defined categories.  It makes it easier to focus marketing efforts and resources on reaching the most valuable audiences and achieving business goals.

Psychographic segmentation categorizes audiences and customers by factors that relate to their personalities and characteristics.  Alo, targets women who want makeup that will last at least ten hours after application. This covers a niche market of women who are looking for makeup with anti-ageing properties.

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Advertisers can protect themselves against overexposure:________. a) by hiring more than one celebrity for endorsing a particula
zhannawk [14.2K]

Answer:

B. with an exclusivity clause limiting the number of products a celebrity can endorse.

Explanation:

An exclusivity clause is a legal document that allows a celebrity to work exclusively with the issuer of contract and restricts them from participating in any marketing activity of any individual or any company without getting into the contract with them. The exclusivity clause is also helpful in creating a competitive advantage by limiting with whom your business partner should work. Advertiser can use exclusivity clause to protect themselves against overexposure.

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2 years ago
Using the T-accounts template, open (set up) the T-accounts with the balances from the Balance Sheet (located in the first works
STatiana [176]

Answer:

b

Explanation:

6 0
2 years ago
Ikea offers young customers a selection of home furnishings featuring good design, function, and acceptable quality at low price
zalisa [80]

Answer: Focused cost leadership

Explanation:

Focused cost leadership could be described as targeting your market to a category of people only and not necessarily everyone. Some businesses do have a target market in mind when carrying out their production or sales. Their product isn't for everyone but this particular persons. They could design it from a normal general product but they will make it look perculiar and specific for this targeted market.

7 0
2 years ago
Bramble Corp. took a physical inventory on December 31 and determined that goods costing $210,500 were on hand. Not included in
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3 0
2 years ago
Assume France and Italy decide to specialize and trade according to their comparative advantages, and 20 bushels of grapes are e
Aleks04 [339]

Answer: Yes, it's beneficial

Explanation:

Comparative advantage is the ability of a nation to produce goods at a lower opportunity cost when compared to its trading partners. A comparative advantage allows a firm sell its product at a lower price and make more sales.

In comparative advantage, the nation might not necessarily be the best at producing a particular good but it has a low opportunity cost in the production of the good for other nations to import. Comparative advantage leads to specialisation and enhances economic growth.

For example, if France can produce cheap grapes and Italy can produce cheap tomatoes, France should stop producing tomatoes and Italy should stop producing grapes. France should focus on the production of grapes while Italy should focus on tomato production. This will lead to more income for both economies since there is productive efficiency.

7 0
1 year ago
Read 2 more answers
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