Answer:
b. a branding strategy in which a company uses one name for all of its products in a product class.
Explanation:
Multi-product branding is a branding strategy in which a company uses one name for all of its products in a product class.
Multi-product branding is a business strategy widely used by manufacturers, it involves producing and selling multiple products using the same brand name for all.
For instance, Pears may have Pears diapers, clothing lines, lipstick ranges, shoes, body lotions, eye shadow, foundation etc. They are all different products manufactured and all branded as Pears.
The merits and advantages of Multi-product branding is high brand awareness, low promotional and advertising costs, and brand equity return.
Answer:
$31.25
Explanation:
40 hours a week x 4 weeks a month = 160 hours of work per month
$5,000 divided by 160 = $31.25
Answer:
(a)
Mathematical Equation for break-even
F = QP - QV
Where
F = fixed cost
Q = Break-even quantity
P = Selling price
V = Variable cost
F = Q ( P - V )
Q = F / ( P - V )
Q = $327,030 / ( $630 - $300 )
Q = $327,030 / $330
Q = 991 units
(b)
Contribution Margin = Price per unit - Variable cost per unit
Contribution Margin = $630 - $300 = $330
Break-even Point in Units = Fixed Cost / Contribution margin per unit
Break-even Point in Units = $327,030 / $330 = 991 units
Explanation:
Mathematical equation use the the break-even equation which represent the behavior of each element towards the break-even point.
Contribution per unit method use the contribution of each unit to calculate the break-even point.
Explanation:
Data mining is a technique in data analysis that allows users determine faster and one of the strategic business intelligence techniques. Data mining enables users to analyze large amounts of data and to identify hidden links within data not known otherwise.
For example, data mining might reveal that a consumer buying product X is ten times as likely to buy the product
Data mining finds information such as:
- Relationships, or events related to a single event.
- Events or patterns linked over time.
- Category or patterns that define the category to which an article refers, discovered through an analysis of current classified objects and the application of a set of rules.
- Unclassified or connected clusters;
- Clusters, or unclassified but related groups
Whether hunting at new products and services or seeking new marketing strategies or new markets, I would suggest to a company that uses data mining. Data mining can be useful if unforeseen business issues whose sources are hard to identify are being studied.
