Answer:
groupware
Explanation:
Groupware refers to the application software that helps people to collaborate on common work and to achieve the targets. These applications help people working from distant places who join together to fulfill a common goal. Sharing calendars, emails, and electronic meetings are some of the services included in groupware.
In the above excerpt, the team of Margot is using the groupware to enhance communication among the team members by making the use of online calendar.
Sammy's quarter-pound burger is positioned by: price-quality
<u>Explanation:</u>
The price-quality way of positioning practices the similarity within price and quality before-mentioned that it optimally values a commodity according to the feature of the commodity to retain the commodity hovering in the customer's perception. Pricing does not necessitate to be huge for more leading positioning.
Marketers frequently do price/ quality properties to locate their trademarks. Although the price is an essential factor, the commodity quality must be tantamount to, or indeed more reliable than, fighting trademarks for the positioning strategy to be active.
Answer:
define the problem and research objectives
Explanation:
According to my research on the marketing research process, I can say that based on the information provided within the question their first step was to define the problem and research objectives. This allows the company to come up with the right strategy for this specific situation in order to achieve their objectives.
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Answer:
A particular product line is most likely to be dropped when:
- its total fixed costs are more than its contribution margin
- its variable costs are more than its fixed costs
- its unavoidable fixed costs are more than its contribution margin.
Explanation:
The aim of every producer is to maximize profit and to make this possible, the cost of producing a particular product should fall below the contribution margin.
In the case that the gross profit is always negative due to high cost of production, further production should be discouraged.
The decision to drop a particular product line is usually reached when:
- Its total fixed costs are more than its contribution margin: Here, the company will run at a loss. It is sustainable to continue production..
- Its variable costs are more than its fixed costs: This is also an unfavorable situation that does not sustain mass production. Therefore, further production should discontinue.
- its unavoidable fixed costs are more than its contribution margin: At this rate, profit cannot be maximized. It is a lose-lose situation for the company.
A company is said to have a high turn over rate when it sacks old employees and hire new employees on a regular basis. Scott may want to change his approach to human resource management because, high turn overate is bad for the health of a company for the following reasons:
1. Reduction in overall efficiency of the company.
2. High cost of recruitment of new staff.
3. High cost of settlement for sacked employees.
4. It leads to lowered employees' productivity.
5. It negatively impacts the brand of the company.<span />