Question

Rick, a marketing manager for Fix-It Tools, is discouraged with the way his organization markets its products. Currently, Fix-It-Tools utilizes a strategy aimed toward the largest possible number of people. The company also relies heavily on television and online advertising. Rick protests to management that the company is not listening to its customers and is in danger of losing many of them to firms that create a personal dialogue with their buyers.
What is Fix-It currently practicing?

A. a constant change strategy
B. market segmentation
C. relationship marketing
D. mass marketing

Answer 1

The correct answer would be option D, Mass Marketing.

Rick protests to management that the company is not listening to its customers and is in danger of losing many of them to firms that create a personal dialogue with their buyers. Fix it is currently practicing Mass Marketing.

Explanation:

Rick who is the marketing manager of the Fix it Tools is currently utilizing a strategy which is aimed towards the largest possible number of people. This marketing strategy to attract a large number of people through different advertising techniques is called as Mass Marketing.

Mass Marketing helps in attracting and capturing the largest number of people. It is usually done through Televisions. Online advertisement also contribute in mass marketing due to the increased use of social media now a days.

Learn more about Mass Marketing at:

brainly.com/question/13605925

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