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natulia [17]
1 year ago
10

Rick, a marketing manager for Fix-It Tools, is discouraged with the way his organization markets its products. Currently, Fix-It

-Tools utilizes a strategy aimed toward the largest possible number of people. The company also relies heavily on television and online advertising. Rick protests to management that the company is not listening to its customers and is in danger of losing many of them to firms that create a personal dialogue with their buyers.
What is Fix-It currently practicing?

A. a constant change strategy
B. market segmentation
C. relationship marketing
D. mass marketing
Business
1 answer:
Alina [70]1 year ago
8 0

The correct answer would be option D, Mass Marketing.

Rick protests to management that the company is not listening to its customers and is in danger of losing many of them to firms that create a personal dialogue with their buyers. Fix it is currently practicing Mass Marketing.

Explanation:

Rick who is the marketing manager of the Fix it Tools is currently utilizing a strategy which is aimed towards the largest possible number of people. This marketing strategy to attract a large number of people through different advertising techniques is called as Mass Marketing.

Mass Marketing helps in attracting and capturing the largest number of people. It is usually done through Televisions. Online advertisement also contribute in mass marketing due to the increased use of social media now a days.

Learn more about Mass Marketing at:

brainly.com/question/13605925

#LearnWithBrainly

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For each item below, indicate to which category of elements of financial statements it belongs. (a) Dividends select a category
notka56 [123]

Answer:

(a)  Dividends : Equity

(b) Interest receivable :Assets

(c) Issuance of preferred stock : Equity

(d) Prepaid insurance: Assets

(e) Amortization: Expenses

(f) Cost of goods sold: Expenses

(g) Accounts payable: Liabilities

(h) Cash: Assets

(i) Equipment: Assets

(j) Gain on sale of equipment: Revenues

Explanation:

The main elements of financial statements are: Assets, Liabilities, Equity , Revenues and Expenses.  

Assets are all the resources that the company has.

Liabilities are all the obligations that the company has.

Equity is the difference of subtracting the liabilities of the assets.

Revenue is the economic benefit that the company receives.

Expenses are the disbursements that the company makes.

5 0
2 years ago
A manufacturing company has the following budgeted overhead costs: Indirect materials: $0.50 per unit; Utilities: $0.25 per unit
Darina [25.2K]

Answer:

Total overhead                       $

Indirect material ($0.5 x 200,000 units) = 100,000

Utilities ($0.25 x 200,000 units)             = 50,000

Supervisory salaries                                 = 60,000

Building rent                                              = 80,000

Total overhead                                             290,000

Overhead rate                = <u>Budgeted overhead</u>

                                           Budgeted direct labour hours

                                         = <u>$290,000</u>

                                              100,000 hours

                                         = $2.90 per direct labour hour

Explanation:

In this case, we need to obtain the total overhead, which is the total of indirect material, utilities, supervisory salaries and building rent.

Then, we will divide the total overhead by direct labour hours so as to determine the overhead rate.

8 0
1 year ago
Which of the following is true while making a capital investment decision?
True [87]

Answer:

b. A manager should assess the risk of the project.

Explanation:

While making a capital investment decision, a firm shall properly evaluate the capital investments , for this the manager shall access the following:

  • Required return on investment by the firm.
  • Risk associated with the project.
  • Cash flows arising from the investment.
  • Timing of the cash flows for discounting them into present value.
  • Cost associated with the project.

Therefore, correct option is :

b. A manager should assess the risk of the project.

6 0
2 years ago
On March 28, 2020, a U.S. company issues a purchase order to buy merchandise for NZ$100,000. The company will pay the supplier o
Brut [27]

Answer:

A. $73,000

Explanation:

When a company is protected by a hedge it pays the forward exchange rate of the day it entered into the forward contract when payment date has come.

The Question is incomplete. Below are the missing parts and attached picture with spot rate and forward exchange rate.

Select one:

A. $73,000

B. $72,700

C. $73,200

D. $75,000

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Answer:

Information technology achitecture can be defined as a detailed description of the various information processing assets that is needed to achieve business objectives.

Explanation:

In our world today, businesses thrive on information. Information technology achitecture focuses on three basic tiers in an organization which are the server, middleware and client.

At PepsiAmericas, the next Gen initiative convinced executives that they needed to drive value from technology intiatives. Technology provided a common plartform for standardized business processes.

The first initiative by Johnsen created an IT governance board which included the ceo Robert pohland and the coo ken keiser.

Pepsi Americas recognised the achitectural and structural difference between each of its subsidiaries and itself.

On the otherhand, Operational excellence can be defined as the provision of reliable products and services to customers at competitive prices. whereas customer intimacy is targeting and segmenting markets and offers matching exactly to the demands of the niche.

Operational excellence means to strip off operational cost so as to deliver competitive price.

Pepsi Americas employees realised that driver turnover were no longer important. and that recessions would require that operations would change. Therefore, pepsiAmericas had to reevaluate their operations as demand was reducing and had to find a way not to waste resources.

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