Question

PepsiCo experienced great success in Latin America with its Numeromania contest, which lured consumers by promising big cash prizes. They used the same contest in Poland successfully. This shows that:
A. Numeromania helped in developing a taste for Pepsi in both countries.
B.Numeromania can be used in cash starved countries.
C.Numeromania can be used in different languages.
D. economically squeezed consumers love Pepsi.
E.leverage experience gained in one country can be used in another country

Answer 1

Answer:

The correct answer is letter "E": leverage experience gained in one country can be used in another country.

Explanation:

Multinational companies tend to implement different marketing strategies shaping the product they offer and its marketing to consumer patterns according to the region where they operate. However, whenever a campaign is successful in one market, subsidiaries in other countries could imitate it in an attempt to mirror the results. In such situations, the firm leverages the experience obtained in one country to replicate it in another if in all the countries involved the same campaign is profitable.