Answer:
40%
Explanation:
Contribution margin = Contribution ÷ Sales × 100
= 72,000 ÷ $180,000 × 100
= 0.4 × 100
= 40%
Please not that other information given in the question are not relevant in arriving at the contribution margin ratio hence will be ignored.
Explanation:
Aggregate planning can be defined as a marketing tool whose objective is to develop a 6 to 18 month plan for the organizational production process, in order to plan in advance the need for the amount of materials and resources that a company needs to have in each period time, so costs are reduced.
Some aggregate planning decisions involve the amount of subcontracting items, the amount of outsourcing, overtime hours, the amount of inventory to be maintained and to be accumulated in a certain period, etc.
Aggregated planning helps the organization to meet demand and supply in a period of time, and it is also possible to be an instrument of influence on supply and demand, so an organization that offers a variety of products and / or services could face difficulties management of all the variables necessary for the production of varied items, as this planning takes time, affects costs, customer satisfaction, synchronization of the supply chain, etc.
Carmaker Kia has used its 10-year/100.000 mile warranty program to improve consumer perceptions of the reliability of its vehicles, they are clearly using positioning marketing strategy, they are trying to position their vehicles giving a benefit others wouldn´t give, such as a long warranty, and at the same time offer a competitive price so clients would need to think and balance, price, benefits and quality.
WD-40 is considered as having a narrow product mix. Product
mix is also known as product assortment. Product mix means the variety and
number of product lines the company or business is offering. Product mix is to
be improved from time to time as customer changes it needs, so product managers
shall create new product lines that meet the needs of the clients.
