Answer:
Selling
Explanation:
Marketing refers to the process of designing , promoting and distributing products and services driven by an objective of customer satisfaction, achieved through satisfaction of customer wants in the best possible manner.
Following are the four eras of marketing:
- Production era: This era was characterized by abundant raw materials, new mechanical methods. Herein, companies majorly dealt in a single product and marketing efforts were confined to brochures or catalogs.
- Selling era: In this era companies began focussing upon gaining a competitive edge, characterised by campaigns and customer needs assumed importance.
- Brand Marketing: Herein the position of a brand manager was created to assume responsibility for all brand related activities which included it's marketing and competition became intense.
- Relationship Marketing : Under this era which is the current era, the focus of marketers has shifted to customer needs, maintaining good business-customer relationships and their ultimate satisfaction.
The given case corresponds to the selling era, wherein promotion has been emphasized with significant portion of the budget being allocated to such activity.
<h3>Hello there!</h3>
Your question asks what answer choice best describes what a customer expects when purchasing a product.
<h3>Answer: A). Brand promise</h3>
The reason why answer choice "A). Brand promise" would be the correct answer because this is what customers expect when they buy a product.
Brands like to give advertisements that promise the consumers that they will enjoy their product and will not regret buying it, and that's what customers expect when they buy and use the product
Brand promise is a "saying" or "statement" that a company/brand makes about their products that a customer will expect to experience when they have the product. It's more so like a slogan.
For example, Geico says that customers can save 15% or more on car insurance from them. This means that customers would expect to save 15% or more on car insurance if they choose Geico.
<h3>I hope this helps!</h3><h3>Best regards,</h3><h3>MasterInvestor</h3>
As a project manager, Mallory needs to make sure that her geographically dispersed team members can interact and have the same information, templates, and documentation. Which of the following tools should she consider using?
A) Wiki
B) Podcast
C) Blog
D) Video conference software
Answer:
The correct answer is D) Video Conference software
Explanation:
The rise of the Internet and development of collaborative software have instilled a new dimension into project management.
Projects can now be managed virtually through video conferencing tools.
Where geographical proximity, is a challenge, the elected method of communication should provide room for instantaneous two-way communication (that is giving and receiving of information) without giving room for any misunderstanding.
Some video conferencing tools allow for virtual face to face communication as well as exchange of templates and documentation.
Given the options above, Video Conferencing software is the best choice as it allows real time feed, observation of emotional cues, and pretty much a good alternative to face to face communication.
Cheers!
The dividend policy must be formulated considering two basic objectives, namely <span>maximizing shareholder wealth and providing for sufficient financing.
A dividend is defined as an amount of money paid by a company to its shareholders out of their provides. The main goals is that it gives the shareholders the most value for their time/money.. the shareholders want a large return. Also, the company wants to make sure they have enough profit/cash on hand to have a large financing amount.
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Answer: Proposal Solicitation Step
Explanation: There are Eight (8) stages in organizational buying process, and they inculde:
1. Problem recognition
2. Need description
3. Product Specification
4. Supplier search
5. Proposal Solicitation
6. Supplier selection
7. Order
8. Performance review.
The Proposal solicitation step is were selected potential suppliers will be asked to submit a proposal which will include catalogs and other documents that will give them a better advantage than others for review by the selecting company.
