Question

After being influenced by frequent advertisements, Jeremy buys a new cell phone. However, he discovers that the new cell phone does not offer the features he expected. This scenario illustrates that the _____ of the purchase is less than Jeremy's expectations.A) perceived valueB) actual valueC) an evoked setD) a consumer set

Answer 1

Answer: The actual value

                             

Explanation: In simple words, actual value refers to the utility satisfaction that a customer receives after purchasing a product.

The only difference between perceived value and actual value is that while calculating perceived value the customer compares his product with other product . However, while calculating actual value he only compares the existing performance with his or her expectations.

In the given case, Jeremy feels the product he buy is no as useful as he thought. Hence it lacks actual value.