answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Phantasy [73]
1 year ago
14

Elise is the marketing manager in a travel company. She is planning to place an advertisement in local newspapers to promote her

travel packages. What is the best way of tracking the success of her promotional strategy?
A. ask a few friends whether they have seen the ad
B. check whether sales go up in the next quarter
C. link the advertisements to online promotions
D. see whether readership of that newspaper increased in the previous month
Business
1 answer:
Scorpion4ik [409]1 year ago
6 0

Answer:

The answer is C. link the advertisements to online promotions.

Explanation:

Now lets take a look at it one by one and see why C is the answer.

As in option A, she can ask a few friends whether they've seen the ad or not, but their replies would not accurately show the success of the promotion strategy.

In Option B,  it take some time to measure the results and the quarterly sales numbers can be influenced by many factors and may not reflect the impact of this specific promotional campaign.

Option D is irrelevant, Elise's company sales and the sales of the newspapers are not related. So we can not take this as an answer.

Option C however is very applicable. If you link the advertisements to online promotions, when those who read the news paper comes to check the online promotion, we can see how well has the ad performed based on the number of online enrollments of the readers.

You might be interested in
XARA is a newly emerging wine company. After extensive market research, XARA divides its market into wine enthusiasts, casual dr
PilotLPTM [1.2K]

Answer: segmentation

Explanation:

Market segmentation is when a business market that is made up of different customers is being divided, into smaller groups or segments based on some characteristics.

From the question, we are informed that XARA is a newly emerging wine company. After extensive market research, XARA divides its market into wine enthusiasts, casual drinkers and restaurants. Each category has its own needs, traits and marketing goals. In this scenario, XARA is using market segmentation.

4 0
1 year ago
An Office Manager uses a Periodic Review Inventory System: they check the inventory in the Office Supply Closet once every 10 da
adoni [48]

Answer:

880 blue ink pens

Explanation:

The computation of the inventory position is shown below:

= Current stock counted in the closet + already placed orders with the supplier

where,

Current stock counted in the closet is 220 blue ink pens

And, the  already placed orders with the supplier is 600 blue ink pens

Now placing these values to the above formula

So, the inventory position is

= 220 blue ink pens + 600 blue ink pens

= 880 blue ink pens

8 0
1 year ago
Assume that a company makes only three products: Product A, Product B, and Product C. Currently, the company uses a conventional
VikaD [51]

Answer:

Company A

Using the activity-based costing approach, the percent of the company’s total Material Handling activity cost that would be allocated to Product B is:

 

d. 33%

Explanation:

a) Data and Calculations:

                                               Product A   Product B    Product C   Total Use

Number of units produced   1,000 units  7,000 units 2,000 units   10,000

Direct labor hours per unit        2 hours        2 hours       2 hours            6

Number of setups                  30 setups    50 setups   20 setups        100

Number of material moves  600 moves 400 moves  200 moves    1,200

Number of products                1 product     1 product     1 product           3

Product B usage of Material Handling Activity Cost:

Allocation Basis = Number of material moves

Product B material moves = 400

Total material moves = 1,200

Therefore, the percentage of Product B usage of material handling activity is:

= 400/1,200 * 100

= 33%

6 0
1 year ago
Decide whether the following example applies descriptive or inferential statistics:
Anastasy [175]

Answer:

Inferential statistics.

Explanation:

Inferential statistics involves making use of data to make generalisations.

3 0
1 year ago
Maura has started a full-time job as an accountant at a nonprofit organization. Which tax paperwork is she likely to receive dur
lora16 [44]

Answer:

The correct answer is a w-4 form

Explanation:

Most people receive W-4 forms from their employers when they start working. Payroll departments use the information that employees provide on their W-4 forms to determine how much money should be withheld from their federal tax salaries. If you have just entered the workforce, filling out a W-4 form for the first time can be confusing.

4 0
1 year ago
Other questions:
  • Label demand as elastic, unit elastic, or inelastic for each scenario. Use the midpoint method when applicable to calculate the
    8·1 answer
  • Last year, Joan bought 50 pounds of hamburger when her household’s income was $40,000. This year, her household income was only
    6·1 answer
  • The Nantell Corporation just purchased an expensive piece of equipment. Assume that the firm planned to depreciate the equipment
    15·1 answer
  • Generally, filmmakers want movie titles that are short, memorable, appealing to consumers, and without legal restrictions. These
    12·2 answers
  • You have rented your first apartment, signing a lease that commits you to pay $500 each month for 12 months. You have an opportu
    14·1 answer
  • Danielle has a blog with her website and wants to evaluate the engagement of her readers. Her blog posts usually take at least 4
    14·1 answer
  • Suppose the market for tortillas is initially in equilibrium, but then the equilibrium wage rate and the equilibrium quantity of
    10·1 answer
  • The manager of the sales department (a profit center) at Harvey’s HVAC, decides to outsource any sales training that the divisio
    5·1 answer
  • The following stockholders’ equity accounts, arranged alphabetically, are in the ledger of Whispering Winds Corp. at December 31
    7·1 answer
  • Financial information is presented below: Operating expenses $ 45,000 Sales returns and allowances 4,000 Sales discounts 6,000 S
    7·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!