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Phantasy [73]
2 years ago
14

Elise is the marketing manager in a travel company. She is planning to place an advertisement in local newspapers to promote her

travel packages. What is the best way of tracking the success of her promotional strategy?
A. ask a few friends whether they have seen the ad
B. check whether sales go up in the next quarter
C. link the advertisements to online promotions
D. see whether readership of that newspaper increased in the previous month
Business
1 answer:
Scorpion4ik [409]2 years ago
6 0

Answer:

The answer is C. link the advertisements to online promotions.

Explanation:

Now lets take a look at it one by one and see why C is the answer.

As in option A, she can ask a few friends whether they've seen the ad or not, but their replies would not accurately show the success of the promotion strategy.

In Option B,  it take some time to measure the results and the quarterly sales numbers can be influenced by many factors and may not reflect the impact of this specific promotional campaign.

Option D is irrelevant, Elise's company sales and the sales of the newspapers are not related. So we can not take this as an answer.

Option C however is very applicable. If you link the advertisements to online promotions, when those who read the news paper comes to check the online promotion, we can see how well has the ad performed based on the number of online enrollments of the readers.

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Answer

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Explanation  

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2 years ago
As Jaime was packing to return to college after his summer vacation, he realized that he owned many valuable things such as a la
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Answer:

Assets

Explanation:

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2 years ago
Read 2 more answers
ZImmerman Company supplies schools with floor mattresses to use in physical education classes. Zimmerman has received a special
Crank

Answer and Explanation:

(a)

Reject Order

Revenues$ -0-

Cost of Goods Sold-0-

Operating Expense-0-

Net Income$ -0-

Accept order

Revenues$27,000

Cost of Goods Sold $18,900

Operating Expense $9,600

Net Income$ ($1,500)

Net income Increased (Decreased)

Revenues $27,000

Cost of Goods Sold ($18,900)

Operating Expense ($9,600)

Net Income$ ($1,500)

Variable cost of goods sold = $4,200,000 × 75% = $3,150,000.

Variable cost of goods sold per unit =

$3,150,000 ÷ 100,000 = $31.50

Variable cost of goods sold for the special order = 600 × $31.50 = $18,900.

Variable operating expenses = $2,000,000 × 70% = $1,400,000

Variable operating expenses per unit = $1,400,000 ÷ 100,000 = $14

Variable operating expenses for the special order = 600 × $14

= $8,400 + $1,200= $9,600

b)The incremental analysis shows that Gregg Company should not accept the special order reason been that the incremental costs exceed incremental revenues.

7 0
2 years ago
Read 2 more answers
A document that totals what the customer owes is called _____.
AnnZ [28]
Your answer is
<span>B. an invoice</span>
6 0
2 years ago
Service Revenue for the year = $80,000. Of this amount, $70,000 is collected during the year and $10,000 is expected to be colle
galina1969 [7]

Answer:

Net Cash Inflow from Operating Activities = $16,000

Explanation:

In the given information, it is not provided that cash is paid or not for Supplies, thus, assumed it was paid at the time of acquisition, and not in the current period when it is only charge to expense.

In that case, Cash generated from operating activities using direct method, shall be:

Cash flow from Operating Activities

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Cash collected in advance = $2,000

Total cash inflow = $72,000

Cash paid for salaries = - $35,000

Cash paid for advertising expense = - $10,000

Cash paid for utilities = - $11,000

Total Cash outflow = - $56,000

Net Cash Inflow from Operating Activities = $16,000

6 0
2 years ago
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