This is a great question!
When we are given ( r - c )( 3 ), we are being asked to take 3 as x in the functions r( x ) and c( x ), taking the difference of each afterwards -

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Let us calculate the value of each function, determine their difference, and multiply by 100, considering r( x ) and c( x ) are measured in hundreds of dollars,

Therefore, ( r - c )( 3 ) " means " that George's new store will have a profit of $3,400 after it's third month in business, given the following options,
( 1. The new store will have a profit of $3400 after its third month in business.
( 2. The new store will have a profit of $2400 after its third month in business.
( 3. The new store will sell 2400 items in its third month in business.
( 4. The new store will sell 3400 items in its third month in business.