Question

Whole Foods grocery stores has chosen to market its organic products to college-educated consumers. This approach is an example of what type of segmentation?

Answer 1

Answer- Correct answer is demographic segmentation

Explanation-

A demographics segmentation is done when Populations segment is divided on the basis of age or income or nationality or religion.  

In the situation that is provided the market is separating the customers slot on the basis of their age since the only customers that are show me for educated about the use of organic materials are college going students which are almost of same age. Hence this segmentation comes under demographic segmentation.  

Answer 2

Answer:

Demographic segmentation

Explanation:

Demographic segmentation  

The market segmentation process , which is based on variable such as the gender , age , income etc .

This method enable the organizations to understand the behavior accurately which in turn helps the organization to perform in a better level .

It attributes like the age , gender , educational qualification and religion , plays a major role in the research .