Question

You need to write a sales message for your company’s new line of exercise apparel. Before composing your message, which questions should you ask yourself? Check all that apply. How can I use puffery to my advantage? How does the apparel’s durability compare to that of competitors’ products? How and where is the apparel manufactured? What is the purpose of my message?

Answer 1

Answer: The correct answers are:

- How and where is the apparel manufactured?

- What is the purpose of my message?

- How does the apparel’s durability compare to that of competitors’ products?

Explanation: For an effective sales message it is essential to use persuasion to get the message to the minds of potential customers, so these are some of the questions that should be asked before writing a sales message.