Question

You work for an advertising agency and are brought into a meeting where everyone is asked to come up with names for active lifestyle retirement communities. You are engaged in _________________ new idea generation.

Answer 1

Answer:

Brainstorming

Explanation:

BRAINSTORMING can be defined as the process in which group of poeple gather together in which efforts are been made to find a conclusion and solution for a particular problem by gathering a list of ideas which is been contributed by the members, thereby providing a means for tapping the creativity of a limited number of people for a large number of ideas, decision and concepts in order to solve the problem with lateral thinking. Which is why BRAINSTORMING is the potentials participant or members have in drawing associations between their ideas in a free-thinking environment or society thereby creating solution by simulating the brain in order to come up with original ideas.

Answer 2

Question Options:

A. R&D

B. licensing technology

C. consumer research

D. geodemographic analysis

E. brainstorming

Answer: You are engaged in BRAINSTORMING new idea generation.

Explanation: Brainstorming refers to a method of problem solving in which members of a group contribute ideas spontaneously. Some rules of brainstorming are; avoiding judgements; thinking freely; the more ideas, the better..